Written by @AndrewPetcash (twitter)
Serena is not only a genius on the tennis court. She is a shrewd investor. With over $94M earned in tennis money and several 5x business moves – she is set to become the first sports female billionaire.
Serena’s 5 best investments
Serena got paid well throughout her career and some of her investments have more than quintopled.
She earned $94,518,971 from tennis:
• 855–152 singles record
• 37 Grand Slam Titles
• 4 Olympic Gold Medals
Serena is the highest paid female athlete of all-time.
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Endorsements
Serena makes over $15M/year from endorsements.
They include:
• IBM
• Intel
• Nike
• Pepsi
• Wilson
• Gatorade
• Chase Bank
• Upper Deck
• Beats by Dre
• Delta Air Lines
• Audemars Piguet
She currently has a net worth of $225M
Here are Serena’s 5 best investments →
5) UFC
Serena invested in the UFC back in 2016.
It has climbed from a $5B valuation to over $10B in 2022.
4) Tonal
Serena invested in Tonal’s 2019 Series C $45M round.
Other athletes that joined her:
• Lebron James
• Steph Curry
• Mike Tyson
• Drew Brees
• Paul George
Today, Tonal is valued at over $1.6B.
3) Andela
In 2019, Serena invested in Andela’s Series D funding.
Andela cultivates IT talent and is one of Africa’s largest startups.
At the time it was valued at $700M, today it’s worth over $1.5 billion and will IPO soon.
2) Olly
Serena was the lead investor in Olly’s 2014 $6 million funding round.
The vitamin and supplement company was acquired by Unilever in 2019.
It is believed to have sold for over $45M.
Solid 7x investment.
1) Miami Dolphins
Serena acquired a minority stake in the Miami Dolphins American Football Team with her sister in 2009.
Dolphins Valuation:
2009: $1 billion
2015: $1.80 billion
2021: $3.42 billon
She still owns her equity stake today.
