Home Finance Why Buy Gold?

Why Buy Gold?


By far the best performing asset of the 21st century: Gold has outperformed every significant asset class and commodity over the past decade. Gold has an intrinsic value and unlike shares and funds, the value of gold can never drop to zero.

Gold has invariably been a great investment, particularly in the last 20 years, which has seen an upsurge in the price of gold from £176 per troy ounce in 2000 to £1,220 in February 2020 to an increase of 693%. So if you owned ten ounces in 2000,  your gold would be valued at £12,200 twenty years later.

If you owned 100 ounces of gold in the year 2000, at a cost of £17,600, your gold would be worth £122,000 in 2020.

Historically, gold has proven itself as a safe-haven asset that steadily appreciates in value, consistently outperforming mainstream assets, including traditional savings, stocks and share investment options. This can be observed particularly during times of economic uncertainty and market volatility, during which the price of gold accelerates most steeply.

Rather than being enslaved to the fiat currency, stored in a bank, where interest rates may be 0.5% per annum,  use gold to break free.

The History of Gold

People most likely first discovered gold in streams and rivers all over the world with its beauty and luster catching the eye. The known history of gold goes back a long way, so far back that, according to the National Mining Association, it was first used by cultures in modern day Eastern Europe in 4000 BC to make decorative objects. Gold was generally used for a couple thousand years solely to create things such as jewelry and idols for worship. This was until around 1500 BC when the ancient empire of Egypt, which benefited greatly from its gold-bearing region, Nubia, made gold the first official medium of exchange for international trade.

Egypt created what was called the Shekel, a coin which weighed 11.3 grams, and became the standard unit of measure in the Middle East. It was made from a naturally occurring alloy called electrum which was about two-thirds gold and one-third silver. It was also around this time that the Babylonians discovered a method called the fire assay, one of the most effective ways to test gold purity, which is still used to this day. A few centuries later, around 1200 BC, the Egyptians discovered they could alloy gold with other metals in order to make it stronger and give it different color pigments. Blended with silver – one gets white gold.  Blended with copper – one acquires Rose gold.

If Not Now, When should you buy Gold?

Accumulated capital needs to beat the rate of inflation or wealth will be guaranteed to erode in buying power and eventually be worthless. The fact is that all fiat currencies have been eroded in buying power by at least 99% since they were created and now that interest rates are at historic lows, we need to know what can preserve our wealth more now than ever.

Three Simple Steps To Getting Started

  1. Consultation

Speak to a dedicated gold specialist to address any questions or queries, indicate the product of your interest, or work to find the product best suited to your needs. Dedicated specialists will work with you to identify which products are available to you and will benefit you most. 

  • Purchase & Payment

Once you’ve selected your investment of choice, you will be requested to confirm your order. There is no minimum or maximum order on Gold.  To finalise your order payment is made via card or bank transfer. We will require proof of name and address. 

3.    Receiving your Gold

We can either deliver your gold directly to you, via our complimentary insured, tracked and signed for delivery service or you can choose to have your gold safely stored in our recommended fully insured vault.