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Why Are Backlinks So Important and How to Get Them for Your Site

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KIBERA SLUMS, NAIROBI KENYA - AUGUST 8: A young adolescent girl sits in front of a computer in a safe house provided by the Nike Foundation on August 8, 2008 in Kibera Slum, Nairobi, Kenya. The Nike Foundation funds programs, globally, for adolescent girls in impoverished regions. (Photo by Brent Stirton/Getty Images)

Growing brands over the internet have overtaken traditional ways of marketing. No matter what services you are offering, if you have a website, you must look for ways to drive traffic to your page. A lot of traffic in your site leads to high conversion rates which have a direct impact on generating leads.

Search engine optimization has a variety of alternatives to enhance traffic for your site and one of the most important ones is through building backlinks. This article will help you understand what Backlinks are and why your business needs them to rank high in search engine result pages.

The ultimate goal of search engine optimization is driving traffic and helping your site rank on the first page of the search engines. The importance of backlinks cannot be underestimated as far as the ranking of websites is concerned. We should think of backlinks as reviews in search engine optimization. Without much ado, let us examine what Backlinks are and why your site needs them to get that competitive edge in search engine ranking.

If you have a website for your business and want to remain competitive in the market, Seo needs to be your target. Search engine optimization has proven to be a game-changer in digital marketing.

What are Backlinks?

Backlinks in search engine optimization refer to the links from other websites to a page on another website. To put it in a layman’s language, it means that a website owner has incorporated a link to your website in his page (website). Backlinks are also referred to as inbound links. Experts in search engine optimization are interested in the Do-Follow Backlinks.

For success in Seo and ranking high in search engine result pages, quality backlinks are a must. Not all backlinks are useful as some come from suspicious websites. Backlinks from suspicious websites can damage your ranking in Search engines. A single quality backlink has power over a thousand low-quality Backlinks. Therefore, it is wise to ensure you search for only the high-quality ones.

Characteristics of High-quality Backlinks

Quality backlinks originate from trusted and authoritative sites.

  • Getting backlinks from trusted and popular sites such as the New York Times or Forbes provides authority to your domain. Backlinks from unknown sites will command low authority on your websites as compared to trusted ones.
  • Quality backlinks include the target keyword in the Link’s anchor text.
  •  The site that links to your page is topically similar or related to your website. This means that if your site discusses tours and travel, the linking site may be about wildlife or camping.

Why are Backlinks Important

Other than meta tags, long-tail keywords, alt tags, and Seo strategies that help on enhancing on-page optimization, we have backlinks.

Backlinks are important in search engine optimization since they offer an opportunity for your site to be indexed and crawled faster.

Google search engine treats backlinks as the ‘ votes of confidence. If your website has many votes, your chances of ranking high for a specific keyword or phrase are enhanced.

Another advantage of backlinks is that they increase the Page Rank Value of a website. Page Rank Value helps in increasing the credibility of a particular website.

Ways to Get Backlinks

Numerous ranking factors determine how your site is competitive in terms of driving traffic, but Backlinks beats them all.

Acquiring quality Backlinks is a huge milestone in search engine optimization.  Quality Backlinks do not come by easily but you can use the following tips to excel.

If you need Backlinks, you should first ensure that you have high-quality content. You also need to check your competitor’s link-building strategy to get an idea. You should also use SEOJet to help you determine the best anchor texts to excel in Seo.

The next step is adding links to your website on your social media pages. Social media can help increase traffic on your sites and assist you in getting backlinks. 

Reporting broken links to webmaster websites. You can use the broken link methodology to acquire Backlinks for your site. Here, you identify broken links and notify the webmasters about them. You then recommend your site to fill the void. The likelihood of getting backlinks is high since you will have added value to the webmaster’s sites. You need to have relevant resource pages when using the broken link methodology.

You can also get Backlinks by writing guest posts on other blogs and websites. Guest post writing offers an incredible way of earning recognition from authority sites. It is also an effective way of acquiring a new audience. Though guest post writing the main objective is not getting backlinks, it provides a great avenue for getting high-quality backlinks.

Another great technique of acquiring Backlinks is tracking your competitor’s link-forming strategies. Spying on your competitors may assist you to keep in touch with the new trends in search engine optimization. You can spy on your competitors by following them on social media pages, subscribing to their email newsletters among other methods.

You can also conduct a web search for posts that are ranking highly and create an engaging post that will attract other relevant site owners to your page.

The other proven method is to contact influencers, Seo experts, or bloggers and persuade them to give you backlinks. You need to ensure that your content is good for this method to work. High-quality work speaks for itself but you need to promote it to get recognized.

Online interviews are also an effective method of acquiring backlinks. Here, you look for websites that need interviewing and offer your input.

The future of business enterprises is online marketing. Businesses with websites cannot disregard the importance of search engine optimization.  Backlinks come in handy to give your site a competitive edge to enable you to rank high in search engine result pages. Acquisition of quality backlinks will enhance traffic for the site, leading to high conversion rates and generating leads. Research more on search engine optimization and backlinks to get ahead of your competition.