|
Business
Information |
Shop |
Home
|
Events
|
Campaign
to raise money for
The
ACE Fund
Finance
to Support, provide connections and fund black businesses
~
0 ~
Monthly
- EEGroup Meetings
Economic
Empowerment Group Meeting are held Monthly.
Where we Share, Debate, Plan & Take Action. Share
and Implement new strategies. Real Networking with like-minded
people.
Email
to Register
|
|
|
JP
Morgan Nows Owns a Chunk of Ebony/Jet The Death of
Black-Owned Media
July 7, 2011
by
Dr. Boyce Watkins.
One of the last holdouts in the onslaught of major corporations
seeking to take over the black-owned media space was the
Johnson Publishing Company, which runs Ebony and Jet Magazines.
As Essence Magazine, BET and other outlets found themselves
running into the arms of a financial white knight, the Johnson
family fought hard to maintain its independence. That quest
was hindered when it was recently announced that JP Morgan
Chase has bought a substantial stake in the company.
The announcement of the partnership represents the end of
a 69-year period during which the company was family-owned.
The terms of the deal were not disclosed, leading some to
wonder why the owners want to keep the numbers a secret.
My guess is that pride is playing a role in the secrecy,
like a proud father who doesnt tell his children that
he borrowed money from the neighbors in order to pay the
light bill.
Desiree Rogers, the CEO of the company, went out of her
way to tell Richard Prince of Jounal-isms that the bank
would only hold a minority stake and have a presence on
the board.
It was very important that the company remain minority-owned,
she said, claiming that it gives us the capital to
move forward with the plans weve been working on
the continuing rebranding of Ebony, which includes
remaking the magazines digital platform; rebranding
the pocket-sized Jet magazine, as it did with Ebony; and
marketing the Fashion Fair cosmetics line more effectively.
If there were ever a source of pride in black media, it
would be the Johnson Publishing Company. Founded in 1945
with an initial press run of 25,000 copies, John H. Johnson
built Ebony Magazine into a media beast, with a circulation
of 1.9 million in 1997. Jet was founded in 1951 and had
an equally impressive amount of success.
Most of us remember the happy days of Ebony and Jet, when
both magazines had unquestioned power within the black community.
Minds were shaped and stars were born within the pages of
those magazines. But with power comes some degree of arrogance
and complacency. Many felt that the Johnson family was too
slow to adapt to the sudden rush of Internet media, which
reshaped the landscape no less violently than a business
version of Hurricane Katrina. Suddenly, coveted space within
these magazines that once sought thousands of dollars for
even the tiniest ads commanded only a fraction of previous
value.
This partnership between JP Morgan Chase and the Johnson
family, quite honestly, bothers me. I can also tell by the
careful words used by Desiree that it bothers her too. Most
of us are incredibly uncomfortable with the fact that the
ability of African Americans to find our own voice has been
slowly imperialized by big, wealthy (mostly white) corporations.
It all seems harmless at first, like the pimp who offers
food to the hungry girl in the bus station. Before long,
the girl is wondering how she ended up on the corner turning
tricks for another hit of blow.
Not to be exceedingly dramatic about all of this, the truth
is that media is an awesome force in our society. It shapes
minds and affects the dreams and visions (or lack thereof)
of our children. NASA had an overabundance of applicants
for its astronaut program because of televised space missions.
HBCUs saw a boost in their enrollment numbers because A
Different World was on the air every week. Now, little
black boys who would have made outstanding doctors, lawyers
and fathers, are hoping to grow into Lil Wayne after watching
the BET Awards. On the female side, young black girls are
seeing women like Nene Leakes and Shaunie Oneal (Executive
Producer for Basketball Wives) being introduced
as empowerment speakers at the Essence Music
Festival. When Shaunie Oneal is chosen by CNN as the
expert commentator on black female images in media, theres
not a damn thing that the black folks at Essence can do
about it without the Time Inc. pimp hand being presented
in full-effect. If only our girls could aspire to be more
than basketball wives.
One of the greatest challenges for African Americans seeking
to build institutions and navigate their way through a capitalist
society is to fully understand the power of money and capitalism.
Money is like a drug: it can make you healthy and strong,
or it can turn you into an addict. By trying to keep up
with the insatiable best of profit maximization and believing
that the bottom line is all that matters, black media companies
are finding that selling their power is the only way to
survive in this economy. What is true, however, is that
BET could have been a profitable entity while maintaining
black ownership and focusing on a duel bottom line of revenue
generation and community empowerment. But money becomes
the trump card for even the most dastardly of corporate
decisions, which is almost like a man marrying an evil woman
just because shes pretty.
The point is that black ownership in media must be considered
to be an issue of cultural security. The same way the United
States doesnt allow too much foreign ownership of
its airlines or nuclear power plants (without regard to
how much extra money they can make by selling out), African
Americans must understand the value of keeping specific
assets within the control of black people. No matter how
well-intended a partnership might be on the surface, the
truth is that when the hard decisions are being made and
that white editor comes into your office to tell you that
your article is too radical, you have no choice but to stand
down. Power comes with ownership, nothing less. Black folks
need to learn this valuable lesson.
Dr. Boyce Watkins is a Finance Professor at Syracuse University
and author of the books, Black American Money
and Financial Lovemaking 101.
|
|
FB
Page
Join
our Mailing List to the
Black Economics website
Special
Offers
|
1)
Free website for your business- Email
for details |
|
Email
us your offers to promote your business or event. |
|