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Black Hair
and Beauty Supply in the US
By Wayne Hodges
20 Dec 2011
The Black hair
and beauty supply market is lucrative, but the very people that
use these items, - the blacks - are missing out on a huge share
of the riches.
Hair, weave,
nails and wigs. When it comes to looking good, our black women certainly
wont hesitate to come out the pocket. But where is that money
going? And, most importantly, what does the future hold for black
commerce?
Stacey Mebane,
a 44-year-old African-American woman, has patronized non-black beauty
supply stores for decades. Her favorite cosmetic shop, the Two
Brothers beauty and supply store, is owned and operated by
Koreans.
When asked to explain her fascination with the aforementioned venue,
Mebane mentioned price and customer service as determining factors.
I have shopped at Korean stores for years, said Mebane.
They have a nice assortment of beauty and nail supplies. I
like their prices. And the owners are usually friendly.
Today, the multi-billion dollar black hair market is being served
by roughly 9,000 Korean-owned beauty supply stores. Most, if not
all, of the revenue generated leaves the black community. It
would be nice to see our people take advantage of these opportunities.
It seems like our businesses have a hard time just staying open,
said Mebane. My friends and I shop at these stores all the
time so we know they make good money. I would like to see that money
go to black owners, to the black community.
Nicole Bailey, 40, of Kansas City echoed a similar sentiment. The
Korean stores are much cheaper than black-owned businesses. You
have so many low-income women who wear weave but cant afford
to pay high dollar, said Bailey. The black businesses
dont stay open as long because of their prices. Sometimes
black owners are rude. Im like you have high prices
and a stank attitude too?
The assumption here is most African-African women would prefer to
see an influx of black ownership in cosmetic retail. However, when
it comes to manufacture and distribution, too many barriers come
into play.
For instance, of the four central distributors serving beauty supply
stores in America, none are black. Instead, this component is owned
and controlled by Korean merchants who many believe have discriminated
against blacks to help preserve their monopoly.
Cash flow has never been an issue in the black community. Per capita,
no race of people spends more and save less than African-Americans.
The problem, nonetheless, has everything to do with which direction
that revenue stream is flowing.
Now the million dollar question: Whats necessary for African-Americans
to become more actively involved in retail production and distribution?
Its tough to say.
Hair and weave products, for instance, are not manufactured domestically.
Therefore, a wholesale distribution deal must be orchestrated between
Korean merchants and black businessmen. If Koreans are unwilling
to negotiate through fair business practice, then something in the
form of a boycott or protest must transpire. But, can ladies survive
without some of their favorite hair care products?
Such a task is probably too much to fathom.
A (protest) wouldnt be a good thing. You have thousands
and thousands of women who wear hair weave, said Bailey. Even
white women wear weave now. You also have women with a good length
of hair who use weave to add a little umph to feel sexier.
I dont see a protest working.
Madamenoire.com
Similar Topic
Asians
control the black hair and beauty industry. Why?
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